Rooted In Purpose, Designed For Growth

THE BRIEF

Sidewalk Trees & Gardens, a community-led nonprofit focused on urban greening in Oakland, needed a refreshed identity that honored their grassroots mission while improving visual consistency across digital and print platforms.

THE SOLUTION

I developed a nature-rich design to serve as the Primary Logo. To support this detailed design, I developed a responsive logo suite and visual system to ensure flexibility across mediums. Paired with a new Squarespace website and comprehensive brand guidelines, the rebrand offers a scalable identity that reflects both the organization's purpose and professionalism.

DELIVERABLES

Full Logo Suite, Visual Language System, Brand Guidelines, Squarespace Website Design.

Initial Logo Concepts

Approved Logo Design

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