Friendly Neighborhood Shop To Premium Retail Destination
THE BRIEF
Before I joined Howden Market as Brand Strategist & Marketing Coordinator, the store had an outdated logo and no digital presence. The goal was to rebrand and reposition the business—from a quick-stop liquor store to a premium retail destination for the neighborhood—while laying the foundation for long-term digital and in-store growth.
THE SOLUTION
I led a full brand transformation, starting with a new logo and visual identity that reflected Howden’s values: quality, community, and curation. From there, I launched a custom Shopify site, developed a loyalty program, spearheaded digital campaigns, and designed signage and collateral that helped the store show up with intention and consistency both online and off.
DELIVERABLES
Logo & Brand System, Shopify Website Design, Digital & Print Advertising, Product & Lifestyle Photography, In-Store Signage, Loyalty Program Branding, Email Campaigns, Marketing Strategy.
Logo Redesign: Before & After
The original Howden Market logo leaned heavily on ornamental flourishes and vintage typography but lacked cohesion and adaptability. My redesign introduced a bold, modular logo mark that honors the building’s historic architecture while reflecting the store’s renewed identity as a premium, community-driven destination. The new logo system is clean, versatile, and emotionally resonant—featuring a stylized “H” and “M” cradling a heart at its center.
