Is It Time For A Brand Refresh?
THE BRIEF
Timeless Coffee, a beloved Oakland-based vegan café and roastery, was the subject of a self-initiated project aimed at exploring how its brand could evolve to meet the demands of growth while staying true to its punk-rooted identity.
THE SOLUTION
I developed a comprehensive mock marketing proposal as an approach to re-engage with the brand—blending strategy, design, and storytelling to imagine a refreshed identity and expanded digital presence rooted in its existing culture.
DELIVERABLES
Brand Audit, Strategy, Logo Refresh, Brand System, Shopify UX Direction, Content Strategy, Newsletter Redesign, Wholesale Collateral.
