Is It Time For A Brand Refresh?
THE OBJECTIVE
Timeless Coffee, a beloved Oakland-based vegan café and roastery, was the subject of an invigoration project aimed at exploring how the brand could evolve to meet the demands of growth while staying true to its core identity.
THE SOLUTION
I developed a comprehensive marketing proposal in tandem with a branding rollout –blending strategy, design, and storytelling to imagine a refreshed identity and expanded digital presence rooted in its existing punk-founded culture.
DELIVERABLES
Brand Audit, Strategy, Logo Refresh, Brand System, Shopify UX Direction, Content Strategy, Newsletter Redesign, Wholesale Collateral.
