The Unidentified Flying Cowboy Hat!

THE OBJECTIVE

Cosmic Rodeo is a multimedia production startup based in Laguna Beach, CA, creating genre-blending films and content that transport audiences into expansive, unexpected worlds. The goal was to build a brand identity that captured the company’s cinematic spirit, rooted in both classic Americana and sci-fi wonder.

THE SOLUTION

I designed a bold, story-driven visual identity anchored by a custom logo that fuses Western nostalgia with extraterrestrial intrigue. A cowboy hat-turned-UFO beams up the “Cosmic Rodeo” name in frontier-style typography—creating a visual metaphor that reflects the studio’s mission to collide the familiar with the fantastical.

DELIVERABLES

Logo Design, Visual Identity System, Brand Storytelling, Typography System, Color Palette, Brand Guidelines.

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