Grounded in the terracotta and lapis hues of Fruitvale Village —the cultural heart of the District 5 neighborhood, I created a visual system that incorporated type, color, and layout choices instill a strong sense of place and community pride amongst constituents. To support bilingual outreach, I implemented a dual color system to clearly differentiate English and Spanish messaging across all platforms. I also designed campaign merchandise, extending the identity into wearable, community-facing expressions.