From the neighborhood block to the campaign trail.
Timeless Coffee
Timeless Coffee is a beloved vegan café and bakery in Oakland, known for its plant-based offerings and punk-influenced aesthetic. I conducted a mock lifestyle shoot as part of a self-initiated marketing proposal that reimagined the brand’s visual language—pairing high-quality photography with a refreshed logo and story-driven design to elevate the in-store experience across digital platforms.
Sidewalk Trees & Gardens
Sidewalk Trees & Gardens is a nonprofit greening Oakland through sidewalk tree planting and the transformation of vacant lots into thriving community gardens. As part of a full rebrand, I photographed their locations and events for use across the new website and brand identity I designed—showcasing their work as both hands-on and deeply rooted in community care.
ToughBuilt Industries
ToughBuilt is a global brand creating rugged, modular tools and gear for professional tradesmen. I photographed their StackTech™ Coolers in contrasting environments—under the desert heat of Joshua Tree and in the snow-lined peaks of Big Bear Lake—to highlight the product’s durability and adaptability in extreme conditions.
Kanitha For Oakland
Kanitha Matoury is a Cambodian-American entrepreneur and military veteran who ran for Oakland City Council in 2024 and 2025. Across two campaigns, I photographed the official campaign portraits used across all materials—flyers, mailers, digital ads, and social media—presenting a clear, confident visual identity for the candidate.
Richard Raya For Oakland
Richard Santos Raya is a local policy leader and educator who ran for Oakland City Council District 5 to bring school and infrastructure funding to the East Oakland neighborhood. I shot his campaign portraits for both digital and print media, documented events along the campaign trail for social content, and photographed the campaign merchandise—designs I created to support brand cohesion.
Howden Market
Howden Market is a specialty grocery and bottle shop in Oakland offering curated wines, premium spirits, and small-batch provisions. I created product and store photography used to build a cohesive branded experience across their Shopify website, social media, newsletters, and digital ad campaigns; all channels I launched and managed as their Brand Strategist & Marketing Coordinator.
